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Interactive user interface animation made with After Effects for modern brandsVisual storytelling concept for a business’s digital branding journeyVisuals illustrating the perks of a fixed-price, unlimited design subscription model.Personalized UX design with AI-driven recommendations for e-commerce.Team collaborating with design tools and Trello for seamless remote workflow.

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Interactive user interface animation made with After Effects for modern brandsVisual storytelling concept for a business’s digital branding journeyVisuals illustrating the perks of a fixed-price, unlimited design subscription model.Personalized UX design with AI-driven recommendations for e-commerce.Team collaborating with design tools and Trello for seamless remote workflow.
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Introduceion

My journey
was inspired by a
passion for art.

Brand style guide outlining latest AI-driven graphic elements and typography.

Hello. I'm Alvin

With over 8 years of experience, I’ve partnered with clients across fintech, Web3, F&B, real estate, and lifestyle sectors delivering brand experiences that resonate and scale.



Specialize in full-cycle brand development, combining strategic insight, creative vision, and hands-on execution to build brands that grow from concept to global presence.

Brand Building & Visual Systems

Built brand identities from the ground up logos, typography, tone of voice, and brand decks ensuring consistency across product UI, web, and marketing materials.

UI/UX Design for SaaS and
High-CRO Websites

Led the design of scalable SaaS platforms and eCommerce websites with high conversion rates. Delivered end-to-end UI/UX using tools like Figma and Webflow, with a focus on responsive design and user engagement

2D & 3D Animatior

Led  2D and 3D animation-driven creative solutions for UI/UX, web, and marketing collateral, ensuring seamless integration with overall design language and brand guidelines.

Career Milestones

Key Turning
Points &
Achievements

Mobile and desktop mockups of a responsive AI-powered web application

2024 - 2025

Senior Brand & UIUX Manager

Fintech SFC HK

2D&3D Animation: Produced a compelling brand video for a CFD company to introduce their RWA project and Web 2.5 trade platform, using Cinema 4D and After Effects to visually simplify complex concepts and enhance audience understanding and brand engagement.

Web Development & UI/UX: Designed conversion-optimized landing pages and SaaS UI interfaces using Figma, leveraging reusable components and interactive elements to ensure scalability, responsiveness, and seamless user experiences for diverse industries including CFD and brokerage businesses.

Brand Guide: Designed a comprehensive brand guide detailing logo usage, typography, color palette, and visual principles to ensure consistent branding across all platforms, supporting unified messaging and efficient design workflows for both client teams and partners.

AI-generated logo for a fintech company reflecting 2025 branding trends.

2023 - 2024

Front-end Web developer & UI/UX

Design Agency

Webflow Design: Delivered high-quality interactive Webflow designs for clients at a design agency, integrating 2D/3D animations, Lottie files, and JSON coding to create engaging, dynamic websites that enhance user experience and brand storytelling.

UI/UX Interaction design: Designed UI/UX for landing websites and SaaS systems across diverse industries including education, F&B, IT consultancy, Web3 projects, and e-commerce, delivering intuitive, user-centric interfaces that drive engagement and conversion.

PotoDesign founders Jasmine and Alvin collaborating on an AI branding project.

2022 - 2023

Branding Manager

Web3 SocialFi

NFT Design: Small team to design Hong Kong cinema and kung fu-inspired NFT collection, selling 300+ ETH.

Community UGC Growth: Guided BEAM+ LAB’s team to create growth-driven UGC materials, websites, IP backgrounds, and designs for Hong Kong cinema-inspired NFTs.

Cinema 4D 3D visual used in a digital brand marketing campaign.

2020 - 2022

Multimedia Designer

Exchange platform

Motion Graphics and Animation: Create promotional video production, enhancing scripts, video editing, audio processing, and multilingual subtitles.

Brand Consistency: Coordinated design initiatives to ensure alignment with brand identity and product attributes, enhancing overall marketing effectiveness.

Webflow site launch visuals for digital-first business branding

2018 - 2019

Multimedia Designer

F&B Group

Web-Design: Designed leading websites and integrated booking systems for F&B businesses, enhancing user experience and driving online reservations.

Print materials: Created print promotional materials including leaflets and food menus, ensuring brand consistency and appealing visuals.

Social Media: Managed social media design projects, including professional photoshoots and graphic design, to boost engagement and brand presence.

Minimalist UI design for SaaS platform using Figma, showcasing 2025 design trends.

2017 - 2018

Multimedia Designer

E-commerce

Web-Design: Designed leading websites and integrated booking systems for F&B businesses, enhancing user experience and driving online reservations.

Package Design: Designed innovative and user-friendly packaging solutions for the e-commerce industry, focusing on brand identity, functionality, and customer experience to enhance product appeal and drive better online sales.

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Main Office

15/F, Soundwill Plaza ll
Midtown, 1-29 Tang Lung Street, Causeway Bay,
Hong Kong

Email

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© 2024 - 2025  | All rights reserved

Interactive user interface animation made with After Effects for modern brandsVisual storytelling concept for a business’s digital branding journeyVisuals illustrating the perks of a fixed-price, unlimited design subscription model.Personalized UX design with AI-driven recommendations for e-commerce.Team collaborating with design tools and Trello for seamless remote workflow.