Beam+Lab
Campaigns, quests and rewards.
- Role
- Brand Manager
- Engagement
- Employment
- Experience period
- 2022–2023
Campaigns & quests
Turn a brand campaign into an action people can take.
For community products
A useful structure for products that need to connect campaign content with repeatable member activities.
Login & identity
Give different ways of joining one clear place in the product.
For Web3 onboarding
The design brings wallet access and familiar account actions into a shared interface.
Onboarding logic
The screens are one part of the work. The paths between them matter too.
For product planning
A shared flow makes the branching decisions visible before they become separate screens or implementation tasks.
Visual language
A recognisable world that connects the artwork with the interface.
For a consistent identity
Art direction can give campaigns and product illustrations a common visual vocabulary while keeping each activity distinct.
