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Beam+Lab - Co-Creating Virtual Idols through Web3, NFTs, and Motion Storytelling

‍Website Url

Services

Brand Awareness

Brand Strategy

Motion Graphic

CMS System Design

Social Media Strategy

NFT Design

Challenge

Building a Decentralized Virtual-Idol Brand That Feels Human

BEAM+ LAB wanted to pioneer a Web3-native virtual idol ecosystem co-creating characters alongside fans and IP partners. The challenge? Develop a compelling brand identity and immersive NFT experience that resonates with both blockchain-native users and mainstream entertainment audiences, while capturing investment and top-tier creative talent.

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Solution

BEAM+ LAB: From Concept to Co-Owned Virtual Phenomenon

Strategic Brand Identity
‍We defined BEAM+ LAB’s core narrative as a decentralized entertainment incubator, enabling community-driven creation and ownership. The tone and visual language reflected both Web3 innovation and anime-inspired storytelling balancing futuristic aesthetics with emotional warmth.

NFT Design & 3D Modeling
‍Our team crafted a series of avatar-first NFT collections based on the Wu Xing element system (Metal, Wood, Water, Fire, Earth). Each character was uniquely designed with distinct visual traits and rarity, ready for minting and resale. 3D renders were built to blend collectible value with future usability in virtual worlds.

Motion Graphics & Launch Experiences
‍We produced dynamic CGI animations showcasing the new idols—complete with hero poses and animated intros to serve as teasers and social media drivers. Launch assets revolved around cinematic 3D motion sequences, character reveals, and element-by-element teasers, building anticipation and engagement.

Ecosystem Momentum & Collaborations
‍This visual strategy helped secure HKD 8M+ in early fundraising from Web3 investors, entertainment IP partners, and community backers—validating brand value and unlocking investments in 3D model development, motion media, and Web2 IP integrations.

Outcome

From Concept to Cultural Movement

  • Strong Brand Launch: A polished, emotionally compelling brand identity that positioned BEAM+ LAB as a next-gen entertainment platform.
  • NFT Collection Success: Wu Xing-themed characters ready for minting, with visual rarity and utility designed from day one.
  • Viral Motion Graphics: Engaging teasers and hero sequences drove millions of views across social platforms and influencer channels.
  • Ecosystem Growth: Over HKD 8M in investment and strategic IP partnerships, fueling 3D and animation capabilities and amplifying cross-lab collaborations.

BEAM+ LAB transformed from concept to co-created brand phenomenon where Web3 ownership meets anime storytelling, powered by brand strategy, immersive NFT design, and cinematic motion graphics.

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