Veritas Wines, a boutique winery in Virginia, sought to elevate its digital presence and reach discerning wine lovers worldwide. The existing website lacked ecommerce polish, brand-rich storytelling, and clear event or blog content. The challenge: build a globally-consistent, Shopify-based site that honors winemaking heritage, supports online sales, and delivers rich content about events, tastings, and vineyard stories.

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Brand-Centric Shopify Design: Created a seamless store experience infused with Veritas’s heritage clean layouts, refined typography, lush imagery making wine selection an immersive experience.

Narrative Content Strategy: Crafted homepage introductions, winemaker profiles, vineyard history, and tasting notes connecting consumers to Veritas’s story and craft.

Blog & Event Page Templating: Built dynamic templates for storytelling and events (e.g., Starry Nights, weddings), enabling easy updates while maintaining consistent branding.

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Improved Online Sales: Enhanced Shopify UI and storytelling led to increased conversions and higher average order values.

Stronger Brand Engagement: Rich content and event pages increased time-on-site and repeat visits from wine club members.

Streamlined Content Management: Editors can easily publish event details and blog posts without developer support.

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