Chef’s Edge offers finely crafted Japanese knives and accessories, but the digital experience didn’t reflect their premium value. The Shopify store was text-heavy, lacked intuitive filtering, and had inconsistent imagery. Educational content lived below the fold. Social visuals didn’t fully convey craftsmanship. The challenge: elevate brand perception, optimize shopping, highlight artisan story, and improve engagement across channels.
Brand Identity & Shopify UI: Redesigned store with modular layouts, refined typography, and cohesive visual tone reflecting premium craftsmanship.
Social Media Creative Design: Produced campaign visuals for Facebook and Instagram highlighting artisan origin, knife care tips, and promotional offers.
UX & SEO Performance Tuning: Improved site speed, mobile responsiveness, and SEO-optimized structure to reach global audiences efficiently.
Premium Brand Uplift: Cohesive visuals and cleaner UI reflect Chef’s Edge’s artisanal quality
Improved Shopping Experience: Filters helped customers find knives fast, boosting average session length
Educational Engagement Boost: User time-on-site increased with accessible Learning Corner content