Web3 OTC

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Corporate

Crafting Crypto.com’s Global Identity Through Brand Design, Motion & Strategy

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Services

Global Brand Strategy

Graphic Design

Motion Graphics

Brand Direction

Campaign Integration

Cross‑Market Localization

Challenge

Unifying Global Brand Voice Across Sports, Markets, and Media Channels

Position Crypto.com as a beloved global fintech brand not just another crypto platform by leveraging high-profile sponsorships and local market activations. The mission: create a unified, emotionally resonant identity that speaks across cultures while reflecting massive partnerships with Formula 1, UFC, NBA, and more.

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Solution

Designing Bold Visual Systems and Motion Graphics for Global Impact

Unified Global Creative Vision
We anchored the campaign on Crypto.com’s bold new global brand platform “Fortune Favours the Brave,” starring Matt Damon. Our strategy centered on evoking confidence, empowerment, and financial self-determination.

Tactical Graphic Design & Brand Direction
We designed key graphic assets social, OOH, video overlays—around core campaign storytelling. Visual guidelines, custom typography, and color systems reflected Crypto.com’s vision of elite financial inclusion and Web3 leadership.

Motion Graphics for Cinematic Launch
Motion design led the storytelling journey of the campaign—cinematic openers, sponsor IDs for Formula 1 and UFC, and animated social teasers that built global brand buzz.

Campaign Adaptation & Localization
We optimized assets across 20+ markets and sponsorship channels—ensuring each region and property (F1, NBA, UFC etc.) maintained unique identity while upholding global brand consistency.

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Outcome

From Crypto Platform to Iconic Fintech Brand Through Strategic Creative Execution

From Crypto Platform to Global Brand Icon

  • Delivered compelling, globally consistent visuals rooted in brand strategy
  • Created cinematic motion content across TV, streaming, social, and sponsor slots
  • Amplified sponsorship investment through high-impact, polished brand ROI
  • Reinforced Crypto.com’s status as one of the world’s fastest-growing crypto apps backed by a $750M insurance policy and multi-sport sponsorships

By blending visionary brand strategy with dynamic design and motion execution, we helped Crypto.com step confidently into the global spotlight transforming big-platform sponsorships into truly memorable brand moments.

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