Magic‑Compass needed to unify its brand presence globally in a crowded FinTech landscape. With varied regional campaigns, sponsorship activations, and digital platforms, the brand lacked a consistent visual and experiential identity. The objective: build a cohesive global narrative supported by polished UI/UX, motion-rich ads, and clear brand direction that works across all channels.

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Brand Direction & Systemization: Consolidated Magic‑Compass’s global voice, setting standards for logo, color palettes, typography, and motion style ensuring every asset reflected a unified brand identity.

Global UI/UX Design: Redesigned key digital touchpoints landing pages, app interfaces, campaign microsites with intuitive layouts, consistent branding, and regional customizations for seamless user experience.

Motion Graphic Campaign Assets: Produced animated ads, social teasers, UI demos, and sponsorship intros that brought the brand to life enhancing memorability and engagement.

Graphic Ad Production: Created high-impact visuals tailored to global markets, digital platforms, and offline sponsorship venues reinforcing brand identity through polished and versatile design.

Cross-Channel Rollout: Coordinated deployment across sponsorships, social, digital, and OOH ensuring visual and narrative alignment everywhere the brand appears.

Performance Optimization: Iteratively refined assets based on responsiveness, localization feedback, and regional campaign results, maintaining consistency while adapting for market nuances.

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Established a globally consistent and emotionally resonant brand presence across all markets and channels

Elevated user experience with intuitive digital touchpoints and campaign interactions

Delivered high-impact motion assets that increased engagement and brand recall

Strengthened Magic‑Compass’s positioning as a premium FinTech brand through professional design language

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