Web3 Defi

I

Corporate

Redesigning PancakeSwap’s Interface and IP Banners for Global Impact

‍Website Url

Services

UI Research

UI Revamp Report

IP Banner Design

Challenge

Refreshing Interface While Preserving Recognizable PancakeSwap Brand and IP

PancakeSwap, a top decentralized exchange, needed a visual refresh without losing its playful brand essence. The user interface felt cluttered, IP banners lacked motion appeal, and global brand campaigns weren’t fully cohesive

Solution

Strategic UI Research, Design Report, IP Banners

UI Research: We conducted heuristic evaluations and competitive comparisons to benchmark against leading DeFi platforms. Identified interaction friction, information hierarchy gaps, and inconsistent styling patterns.

UI Revamp Report: Our audit included wireframes, streamlined menu flows, color and typographic hierarchy adjustments, and component recommendations aligned with PancakeSwap’s UI kit .

IP Banner Design: Designed new hero banners incorporating PancakeSwap mascots, feature highlights, and clear value propositions. Each banner was crafted to work in static and animated environments across campaigns.

Outcome

Streamlined UX, Polished Headers, Elevated Brand Perception and Engagement

Improved UX Flows: Simplified navigation and clearer information hierarchy boosted useability

Enhanced Brand Cohesion: New IP banners unify messaging and mascot presence across platforms

Actionable Design Blueprint: UI report delivered clear next steps for front-end teams

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