Prop trading platforms allow skilled traders to access firm capital without risking personal funds, offering profit-sharing creating a competitive market for evaluation programs  TheTradeFunds faced the challenge of distinguishing itself amid similar firms. The quick signup process was buried under unclear UX, brand visuals lacked uniqueness, and social assets didn’t convey authority or trust

Brand Identity Redesign: Developed a confident, premium visual language strong typography, sophisticated iconography, and a unified color palette to convey trust and performance.

UI/UX Website Overhaul: Conducted heuristic and comparative analysis to refine navigation, highlight the challenge process, and clarify profit-sharing terms. We streamlined key flows: signup → challenge → funding with clear CTAs and progress indicators.

Social Media Campaign Assets: Designed on-brand visuals for LinkedIn, Twitter, and Discord challenging myth-based trading content, challenge reminders, and proof-of-trade promos to build authority and community engagement.

Improved Brand Recognition: TheTradeFunds now stands out with a premium visual identity and consistent tone across web and social.

Streamlined UX & Signup Flow: Clearer challenge pathways and site structure led to reduced onboarding confusion and friction.

Higher Conversion Rates: Post-launch data shows increased evaluation signups and newsletter subscriptions—evidence of clearer messaging and trusted presence.