Food and beverage

I

Corporate

Pure - A Playful, Sustainable Food Experience Built on Thoughtful, New Business Mode

Website Url

Services

Brand Strategy & Direction

Webflow Design & Development

Menu Filter System

Content Organization & CMS Setup

Client Deep-Dive Workshops

Challenge

Communicating Pure’s thoughtful sustainability through playful, globally consistent food brand

Pure, a fast-casual food chain, needed a brand and online platform that balanced lighthearted charm with serious environmental impact. Their mission fresh, healthy, planet-friendly food—required clear storytelling, menu clarity, and a joyful identity.

Solution

Webflow build combines chef‑centric design, booking, filters, content, brand assets

Integrated Booking System: Embedded a reliable, user-friendly reservation form with date/time selection and confirmation flows, seamlessly connected to Sugarfish’s table management.

Dynamic Menu Filtering: Implemented Webflow-powered filters for sushi categories (e.g. omakase, sashimi, specials), allowing diners to explore offerings intuitively.

Customer Content Strategy: Added real-world elements diner testimonials, chef’s notes, behind-the-scenes imagery to build trust and humanize the brand.

Outcome

Elevated site with reservations, chef storytelling, filter ease, brand consistency

Engaging Booking Experience: Simplified reservations increased submission rates and enhanced diner experience

Better Menu Explore: Filter options reduced confusion and improved dwell time on menu pages

Enhanced Chef Narrative: Visitors gain insight into the chef’s philosophy strengthening brand emotional connection

Cohesive Branding: Site visuals align with global ads and restaurant ambiance for consistency

No items found.

Discover more

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.