Food and beverage

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Corporate

Pure - A Playful, Sustainable Food Experience Built on Thoughtful, New Business Mode

‍Website Url

Services

Brand Strategy & Direction

Webflow Design & Development

Menu Filter System

Content Organization & CMS Setup

Client Deep-Dive Workshops

Challenge

Communicating Pure’s thoughtful sustainability through playful, globally consistent food brand

Pure, a fast-casual food chain, needed a brand and online platform that balanced lighthearted charm with serious environmental impact. Their mission—fresh, healthy, planet-friendly food—required clear storytelling, menu clarity, and a joyful identity.

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Solution

Webflow build combines chef‑centric design, booking, filters, content, brand assets

Integrated Booking System: Embedded a reliable, user-friendly reservation form with date/time selection and confirmation flows, seamlessly connected to Sugarfish’s table management.

Dynamic Menu Filtering: Implemented Webflow-powered filters for sushi categories (e.g. omakase, sashimi, specials), allowing diners to explore offerings intuitively.

Customer Content Strategy: Added real-world elements diner testimonials, chef’s notes, behind-the-scenes imagery to build trust and humanize the brand.

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Outcome

Elevated site with reservations, chef storytelling, filter ease, brand consistency

Engaging Booking Experience: Simplified reservations increased submission rates and enhanced diner experience

Better Menu Explore: Filter options reduced confusion and improved dwell time on menu pages

Enhanced Chef Narrative: Visitors gain insight into the chef’s philosophy—strengthening brand emotional connection

Cohesive Branding: Site visuals align with global ads and restaurant ambiance for consistency

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